Duration:
2020 - 2021
Design a way to keep track of exhibition so users can remember to go, even when they’re busy with daily life.
Role:
UI/UX Researcher and Designer
Team:
Solo
Project Overview:
With the increasing number of temporary exhibitions popping up and the fast-paced nature of life in big cities, it’s becoming harder to keep track of exhibitions and their venues. Often, we only remember that we wanted to attend a certain one, only to realise we’ve missed it after it’s already ended.
Recognising that smartphones are a part of everyday life, we designed an app to help users easily save and organise museum and exhibition information. Whether it’s a poster spotted on the street or while waiting for the tube, the app allows users to capture and track details effortlessly, sending reminders to purchase tickets and attend before the exhibition ends.
The UI design refines the app into a visually engaging and intuitive experience. Seamless user journey from spotting an exhibition poster to planning a visit, the design ensures smooth navigation.
At the start of the project, I conducted 4 structured in-person interviews with frequent museum and exhibition goers ranging from 25-35 years old who are international residents in Taipei, Taiwan. By recruiting participants with diverse backgrounds, I gathered insights into how they discover, plan, and engage with exhibitions in an international city. With the data I collected, I went on to create empathy map, persona and user journey map.
Identified Pain Points
Through our research, we identify the main challenges users face are:
These platforms were selected for their diverse approaches to connecting users with museums, exhibitions, and cultural experiences. While some focus on digital exploration, others emphasise physical exhibition visits and engagement. The audit compared key aspects such as user experience (UX), accessibility, content discovery, personalisation, and interactive features.
Opportunities:
Through direct user research, I uncovered consistent behavioural patterns and pain points that informed the core features of this app. By narrowing in on a familiar and relatable moment—spotting a poster and wanting to remember it—I designed a product that integrates seamlessly into everyday routines, helping users stay connected to exhibitions they’re genuinely interested in.
If I were to extend the project, I would begin by conducting usability testing to validate the wireframes and UI design with real users, ensuring the interactions are intuitive and the core features effectively meet their needs. I would also explore deeper personalisation, such as learning user preferences over time to deliver more accurate exhibition recommendations. Additionally, I would refine the visual design, making it more engaging and appealing through a well-developed and consistent design system.
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