Duration:
February - March 2024
How can we design a caring digital burial process?
Role:
UX Researcher and Designer, Workshop Organizer and Host, Photographer
Team:
Heng Qiu, Melissa Grabau, Riya Jain, Ruth Butler, Shreya Bafna, Teddi Wang
Project Overview:
Collaborating with AXA Health, we set out to navigate the tricky situation of digital belongings after a loved one passed away. Unlike physical items we can touch and examine, digital belongings are often hidden behind screens, passwords, and sometimes corporate systems.
Leveraging a wide range of primary research, which include streets and online interactive survey, research workshop and subject matter expert interview, we designed a brand, product, and service to help reduce the added pain of the already heart-breaking and non-linear grieving process one has to face.
Our primary product is designed to hold memory capsules hanging on a wobbly line statue. We incorporated the wobbly line as a central visual and conceptual element. This symbol represents the non-linear, tangled, and deeply personal nature of grief, reinforcing that navigating loss is a complex yet normal experience.
Purpose:
A physical representation of digital memories, allowing loved ones to engage with and revisit memories in a meaningful, tactile way.
Interaction:
Users can connect their personal devices to the memory capsules on the wobbly line statue to access and engage with stored digital memories (such as photos, text messages, and other digital files).
Size and Placement:
Roughly the size of a small flower vase, making it compact enough for a desk, shelf, or window sill, ensuring it is accessible and mobile.
The unboxing experience is intentionally designed to evoke emotion and intimacy:
Cloud-like Paper:
A soft and gentle way to unveil the statue, reinforcing themes of warmth and remembrance.
Two Physical Letters:
Including handwritten and printed letters adds intimacy and emotional depth, ensuring the experience is not purely digital but deeply human.
The video showcases onboarding for both physical and digital elements of the service. The letter evokes emotional depth, while the app ensures sorting is accessible and intuitive.
This project is not just about preserving digital belongings but about ensuring memories are passed down in a way that feels natural, meaningful, and emotionally resonant. By refining the service model, engagement strategy, and integration into everyday life, we can create a lasting and impactful experience for both the individual and their loved ones.
Reflection: