Duration:

February - March 2024

Digital Legacy

How can we design a caring digital burial process?

Digital Legacy

Role:

UX Researcher and Designer, Workshop Organizer and Host, Photographer

Team:

Heng Qiu, Melissa Grabau, Riya Jain, Ruth Butler, Shreya Bafna, Teddi Wang

Project Overview:

Collaborating with AXA Health, we set out to navigate the tricky situation of digital belongings after a loved one passed away. Unlike physical items we can touch and examine, digital belongings are often hidden behind screens, passwords, and sometimes corporate systems.

Leveraging a wide range of primary research, which include streets and online interactive survey, research workshop and subject matter expert interview, we designed a brand, product, and service to help reduce the added pain of the already heart-breaking and non-linear grieving process one has to face.

The Wobbly Line Statue

A Tangible Digital Legacy

Our primary product is designed to hold memory capsules hanging on a wobbly line statue. We incorporated the wobbly line as a central visual and conceptual element. This symbol represents the non-linear, tangled, and deeply personal nature of grief, reinforcing that navigating loss is a complex yet normal experience.

Purpose:

A physical representation of digital memories, allowing loved ones to engage with and revisit memories in a meaningful, tactile way.

Interaction:

Users can connect their personal devices to the memory capsules on the wobbly line statue to access and engage with stored digital memories (such as photos, text messages, and other digital files).

Size and Placement:

Roughly the size of a small flower vase, making it compact enough for a desk, shelf, or window sill, ensuring it is accessible and mobile.

Digital Legacy
Digital Legacy

Unboxing

The unboxing experience is intentionally designed to evoke emotion and intimacy:

Cloud-like Paper:

A soft and gentle way to unveil the statue, reinforcing themes of warmth and remembrance.

Two Physical Letters:

Including handwritten and printed letters adds intimacy and emotional depth, ensuring the experience is not purely digital but deeply human.

  • One from the departed to provide a personal and heartfelt touch.
  • One with instructions on using the statue and engaging with the digital legacy.
Digital Legacy

Onboarding Process

The video showcases onboarding for both physical and digital elements of the service. The letter evokes emotional depth, while the app ensures sorting is accessible and intuitive.

Digital Legacy
Digital Legacy

Conclusion and Next Step

This project is not just about preserving digital belongings but about ensuring memories are passed down in a way that feels natural, meaningful, and emotionally resonant. By refining the service model, engagement strategy, and integration into everyday life, we can create a lasting and impactful experience for both the individual and their loved ones.

Reflection:

  • Service Clarity:
    The concept sits between personal keepsake and scalable service. It needs a clearer direction—bespoke artefact or system-wide tool?
  • User Engagement:
    The app lacks strong incentives for continued use. Features like habit-forming prompts or shared storytelling could improve longevity.
  • Recipient Experience:
    Unexpected delivery to loved ones may feel confusing or overwhelming. Better onboarding or pre-consent could ease this transition.
  • Technical Transparency:
    The poetic interaction with memory capsules needs stronger grounding in data privacy, security, and long-term accessibility.
Digital Legacy