My professional background spans UX research, digital product design, branding, and participatory design. Across agency work, freelance practice, and and contributions within higher education, I have developed a practice grounded in critical thinking, experimentation, and inclusive design.
I stay actively engaged with contemporary debates in UX and creative practices, particularly around AI, ethics, and how design systems shape social realities. Much of my recent work critically examines how emerging technologies and AI interact with marginalised communities, and how designers can support more responsible, reflective engagement with these systems.
I’m probably planning and coordinate events for MA User Experience Design at UAL or learning through reading, making and experiencing.
The role of the designer is that of a thoughtful host, anticipating the needs of their guests. —— Charles Eames
Planning, coordinating and hosting industry panel for MA UX year 2025 at UAL
This mindset shapes how I support diverse groups—remaining attentive, composed under pressure, and sensitive to how environment, tone, and pacing influence people’s willingness to participate. I also believe that good design often blends into the background, creating conditions where others feel comfortable enough to think, make, and collaborate without friction.
Generative, qualitative and experimental UX method in commercial panel for MA UX year 2024
I also enjoying going to different museum, galleries and creative events to stay current and expand my knowledges. Such and the Science Gallery London, the Wellcome Collection or the network for critically examining digital future SOFTER.
Enjoying the learning and bouncing ideas at the SOFTER 2025 London (not in photo)